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Tag: GDPR

Consent Management: What Does it Mean?

Following concerns of the lack of data privacy, the General Data Protection Regulation (GDPR) was put in place in 2018. One of the provisions of the law was the consent of the user when it came to the sharing of personal data with a business or entity. This came to be known as consent management.

Consent management is a legal requirement. Businesses know they must first obtain the consent of a visitor before they collect their data. Data collection is done through the use of cookies. We are sure that you have come across the pop-up button when visiting a new website for the first time. This applies to all websites in the world.