Lowe’s is a home improvement store that started in 1946 and sells approximately 35,000 items from different brands. The company analyzes customer satisfaction and enables customers to give their honest opinion through a lowes survey. The platform gives the store a reputation from its customers’ surveys. In 2020, Lowe’s brand value raised to 30.4 billion U.S. dollars, this is an approximate 5.6 billion increase compared to the 2019 year. Despite this, the company has overcome several challenges despite its closing several branches in Canada and the U.S.